Its digital consumers spend an impressive average of 3 hours and 23 minutes per day on social media platforms.
But what’s driving this trend? Nigeria’s growing digital landscape and increasing adoption of modern technologies for interpersonal communication, business, and social interactions are key factors. The country’s emerging digital economy is also playing a significant role.
Here’s how Nigeria stacks up against other top social media-using countries:
Top 5 Countries by Daily Social Media Usage:
1. Kenya: 3 hours and 43 minutes
2. South Africa: 3 hours and 37 minutes
3. Brazil: 3 hours and 34 minutes
4. Philippines: 3 hours and 33 minutes
5. Nigeria: 3 hours and 23 minutes.
Other countries with high social media usage include Colombia, Chile, Indonesia, Saudi Arabia, and Argentina.
It’s worth noting that Nigeria’s media scene is characterized by a mix of state and private broadcasters, popular international brands, and over 100 national and local print titles. The enormous popularity of social media has brought greater diversity to the media landscape, but also raises concerns about misinformation.
Would you like to know more about Nigeria’s digital landscape or social media trends.
